Exhibition design project by Studio Bianchi Architecture
Part of the design team, creator of the architectural drawings and rendered images.
The “S23 Room” at Gallerie d'Italia, features the Publifoto exhibition, showcasing part of Intesa SanPaolo’s photographic archive. This collection offers a compelling visual journey through Italian photography from 1939 to 1969, spanning from the Second World War to the moon landing.
Curated by Aldo Grasso and Giovanna Calvenzi, the exhibition not only covers a pivotal 25-year period in history but also traces a significant evolution in media. It begins with an image of a woman knitting while listening to the radio and culminates in the unforgettable night of summer 1969, when the world gathered around television screens to witness humankind’s first steps on the moon—a moment filled with the hope of a new era.
The exhibition features previously unseen photographs, often displayed as immersive installations, transforming the Gallerie d’Italia in Turin into a dynamic space where history comes to life rather than merely being observed.
Upon entering, visitors are met with a striking contrast: a large mirror faces a yellow wall, where the first images are arranged. The centerpiece of the main hall is a custom-designed central table positioned beneath an expansive ceiling mirror, while the surrounding walls display the photographs chronologically, guiding viewers from the war years to the moon landing.
The design elements—mirrors and a bold yellow palette—are carefully chosen to enhance spatial perception and maximize light in an environment with limited natural illumination. This visual approach also serves to highlight the contrast between the two exhibitions: Paolo Pellegrin’s section, defined by dark, introspective tones, invites deep reflection, whereas the Publifoto collection, with its bright, warm hues, narrates a vibrant story of historical events and collective memory.
Floor Plan
Renders
Photography by Vincenzo Labellarte
Funiture Detail
